Creating brand experiences through blogs and articles gives readers an insight into unique cultures and customs. This is an extension of the philosophy towards humanising brands in the age of disruptive technological change.
For Evolve Back Resorts, a series of blog posts on Kodava culture and customs familiarise guests with the unique local culture. This prompts them to explore different facets of the culture in the region.
The Indian Quarterly magazine has published a photo essay on death rituals in Bhutan, bringing into focus a custom that is unique to Himalayan Buddhism.