curating unique customs & cultures
through cultural vignettes

Creating brand experiences through blogs and articles gives readers an insight into unique cultures and customs. This is an extension of the philosophy towards humanising brands in the age of disruptive technological change. 

For Evolve Back Resorts, a series of blog posts on Kodava culture and customs familiarise guests with the unique local culture. This prompts them to explore different facets of the culture in the region.

The Indian Quarterly magazine has published a photo essay on death rituals in Bhutan, bringing into focus a custom that is unique to Himalayan Buddhism. 
Tsa tsas in Bhutan

Clay and Bone

THE INDIAN QUARTERLY
Kokkethathi pendant

Kodava jewellery:
design decontstructed

EVOLVE BACK RESORTS
The kall botti in a courtyard of a Kodava Ainmane

Kodava Ainmanes: the heart of the Kodava clan

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The verandah in a Kodava Ainmane

The architecture of Ainmanes:
form follows function

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The rope display at the Sidapur Museum of Coffee & Culture

Designing the Sidapur Museum of Coffee & Culture

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Kodava peeche kathi

Kodava bridegrooms;
of kupsas, knives and knotted sashes

EVOLVE BACK RESORTS
Maddh Thopp

The purple elixir:
Maddh Thopp

EVOLVE BACK RESORTS