the lumos process

An identity that articulates your product or service is a critical success factor, whether it is at the start of your journey or at a mid-way pivot. With the multi-step process of Investigate, Illuminate, Ideate and Integrate, Lumos helps organizations define their brand essence and create an identity, which is consistent with their values and desired customer experience. 
Dig deep: Understand the product or service, the market and the competition, existing and potential customers as well as the internal drivers of the organization.
Gain insight: Define brand strategy, map brand architecture. Find a clear direction for brand interactions with customers and other stakeholders across multiple touch points.
Get creative: Experiment. Craft communication. Build the design vocabulary of the brand to speak the same language across both the digital and physical worlds.
Bring it together: Fuse various design and strategy elements to create design that delights and forms a comprehensive brand identity.
"Three decades of experience in branding and advertising has made one thing clear: brands must listen to their audience. It is only then that they can speak to them in a cohesive, coherent and engaging way.

After a decade of working as an art director, graphic designer, brand custodian and several related roles in agencies like Ogilvy and Saatchi, I started Lumos as my independent practice in 1997. Ever since, in collaboration with photographers, writers, developers, strategists and other creatives, I have led projects for large corporates, startups, NGOs and individuals in the technology, consumer, financial, educational and social sectors."

Shonali Madapa
Founder & Principal Designer


Aditi Technologies
Akshara Foundation
Anand PAG
Bangalore Literature Festival
Banyan Tree Advisors
Big Leap Technologies
Biota Coorg
Crest Premedia Solutions
Eka Software
Evolve Back Resorts
Feedback Consulting
Footprint Ventures
Forest Carbon Asia
Helion Venture Partners
Hema Ravichandar
Infosys Technologies
Krayon Pictures
OneEight Technologies
O'Mango Restaurant
Ozone Group
Pallavi Aiyar
Pier St Barth
Planet Ganges
Pratham Books
Probe Equity Research
Redwood Analytics
Talisma Corporation
Tata Coffee
Temple Tree Designs
Vertebrand Management Consulting
Voiro Technologies
WD Partners