"Three decades of experience in branding and advertising has made one thing clear: brands must listen to their audience. It is only then that they can speak to them in a cohesive, coherent and engaging way.
After a decade of working as an art director, graphic designer, brand custodian and several related roles in agencies like Ogilvy and Saatchi, I started Lumos as my independent practice in 1997. Ever since, in collaboration with photographers, writers, developers, strategists and other creatives, I have led projects for large corporates, startups, NGOs and individuals in the technology, consumer, financial, educational and social sectors."
Founder & Principal Designer