How do you ensure that everyone who is creating communication for your brand does it the right way? That everything from the formatting of a letter to environmental signage and advertisements follow the grammar of the language you have created? In October 2012, Mindtree unveiled their new brand identity. As brand custodian for the 18 months preceding the launch of the new identity, Lumos ensured that the brand guidelines were implemented by all digital and offline media agencies, to achieve a seamless experience for customers across media and geographies. This included the design and incorporation of statutory branding elements for digital and print marketing collateral.